Posted by Administrator | 24th November 2015
Our Year 12 Business students visited the Starbucks outlet in St Stephen’s shopping centre (Hull) in order to investigate the aims and objectives that profit making businesses try to achieve.
Following their market research and sampling of the seasonal ‘Pumpkin Spiced Latte’ beverage they participated in a Q/A with the store manager. They explored how the external environment, such as changing social values and competition, affects Starbucks’ ability to achieve their objectives and how the business uses market research and the marketing mix to identify and meet customer needs.
They also investigated how individuals and teams are vital to the success of the business, allowing them to build a portfolio of evidence to include in their coursework upon their return to college.